HOW TO: Set Up and Style Perfect Flat Lays for Product Photography

The flat lay, or "knolling," is one of the most popular and effective styles of product photography for social media, e-commerce, and editorial content. By photographing your scene directly from above (a 90-degree angle), you create a clean, organised, and captivating image that highlights relationships between products and accessories.

While the setup is simple and you don't need much space, mastering the art of the flat lay requires thoughtful styling. Here is your comprehensive guide to setting up and optimising this essential technique.

1. The Basic Setup: Foundation and Space

One of the simplest and most accessible photography setups is the flat lay. It requires minimal space and equipment:

A. Choose Your Foundation: Place your CM Props & Backdrops vinyl backdrop directly on a flat surface, such as the floor, a worktop, or a large table. The waterproof and lay-flat quality of the vinyl makes this process effortless.

B. Prioritise Light: Because the flat lay setup doesn't require complex vertical support, you can easily move your background to wherever there is good light.

• Best Source: Natural window light is ideal. Position your setup next to a large window.

• Avoid Direct Sunlight: Harsh, direct sun creates deep, distracting shadows. Aim for diffused, soft light (e.g., a cloudy day or a window covered with sheer curtains).

2. Positioning for Professional Results

Once your backdrop is positioned, you need to stabilise your camera and establish the overhead view:

• Using Your Phone: If you are using your camera phone, a simple tripod or our 6-Way Phone Stand is the perfect assistant. This tool allows you to securely position your phone directly over the scene, leaving your hands completely free to arrange props and products, or even be in the scene if you are shooting video or using your timer facility.

• Using a Camera: A heavy-duty tripod with a horizontal arm (or boom stand) is handy. While not strictly essential, a stand is invaluable, as it ensures your camera is perfectly perpendicular to the backdrop and prevents image wobble.

3. Mastering the Art of Styling (The Rules of Composition)

The true magic of the flat lay is in the arrangement. Use these three composition principles to make your scene look professional:

• The Rule of Odds: Arrange your primary subjects in odd numbers (three, five, seven). Odd-numbered groups are more visually appealing and dynamic than even groups.

• Grouping and Layers: Use your photo props (risers, mirrors, blocks) to introduce height and layers. Place your main subject on a stone riser or acrylic block, and then arrange smaller, supporting props (e.g., flowers, herbs, beads) around it.

• Leading the Eye (The Exit): Don't be afraid to crop props at the edge of the frame. This technique suggests that the scene extends beyond the camera's view, drawing the viewer's eye around the composition and giving the image a more natural, editorial feel.

4. Final Polish

Take a moment to check these final details before you shoot:

• Cleanliness: Always wipe down your vinyl backdrop and props to remove any dust or fingerprints. The high resolution of cameras nowadays captures everything!

• Symmetry Check: Look through your camera (or phone screen) to ensure your arrangement is centered or balanced within the frame.

• Lighting Check: Watch the shadows. Shadows should be soft and consistent, falling away from the product to add depth and texture, not directly beneath it.

By following these simple steps, you can create consistent, high-quality flat lays that elevate your brand and showcase your products in their best light.