1. Use a free camera app such as Lightroom to take the photos in RAW format for more control over editing. The JPEGs typically created by phone cameras do not contain all the visual information available and you may feel limited in your editing. If you have a newer iPhone choose the RAW option.

2. Set your screen brightness in the 50-70% range. Don't use autobrightness for the screen or the screen settings may change during the shoot, giving you inconsistent results.

3. If possible on the app you are using (I can’t go past Lightroom), set the colour balance of the shot using a grey or white card, so the camera can calculate how cool or warm the light is that is shining onto your product. Indoor lights will make products look more yellow than daylight and the camera needs to know the lighting environment to create a true image.

4. Don't zoom in, move closer if necessary, for the highest quality shots.

5. Stay away from presets. Products need to be represented as realistically as possible. If you want to present a particular editing style then do this afterwards in your editing app.

July 01, 2021 — Louisa Currie